at turning a fledgling cleveland mercedes-benz dealership into a $100 million business. ray's is now the largest indoor mountain bike park in the nation. and it's not just riders. advertiser, too. virtually everything here is sponsored. it's a small investment with a really big payoff. and what you see here at a warehouse in cleveland goes viral on youtube. >> i think cleveland's in the process of reinventing itself as really a place for entrepreneurs. you can take a thousand rays, we can be one of the greatest cities in the country. >> reporter: this bike park was ray's dream. now he's making dreams for riders and rider wannabes come true. all right. my fantasy, but for everyone else here, the reality. deborah feyerick, cnn, cleveland, ohio. >> see, i believed the stunt. that's why we like that. i think she could have done it. >> i thought it was her. >> and landing in a foam pit takes away some of the fear. >> i missed that change in there somewhere. >> good stuff, deb. >>> high winds on the east coast equal travel delays, unfortunately. >>> good morning, des moines. it's a perfect
